Fashion Entrepreneurship: Retail Business Planning

This new text provides a background in entrepreneurship for apparel, accessories, textiles, and home furnishings business development. In addition, the text delivers the information needed to develop a comprehensive, effective business plan, aspects of which have been incorporated in chapters on merchandising, operating procedures, human resource development, and financing. Further examined is the development of a fashion retail business from concept articulation to exit strategies. Included is a discussion of brick and mortar businesses, click companies, and service firms in the apparel and soft good sectors. A complete chapter is devoted to the e-commerce channel of distribution.