Fortune at the Bottom of the Pyramid: (W/CD)Eradicating Poverty through Profits

This book is just not for reading but it could be a handbook for strategy and marketing people working in small and large corporations across the world. The case studies for emerging market companies should be included in Indian business schools. The original book has been maintained in its original format. The human face of author is clearly visible through his thoughts, I found a management Guru, C K Prahlad so much connected to the ground while reading this book as he gave minute details. There are thousands of enterpreauners who may find this book as a guide to serve 4 billion left out people.