The Four Day Win: End Your Diet War And Achieve Thinner Peace

"New York Times" bestselling author Beck draws on cutting-edge science to offer a groundbreaking new approach in the battle to lose weight, offering methods to specify goals and change psychological and behavioral patterns.

The woman "Psychology Today" calls "the best-known life coach in America" shatters the myth that willpower is an effective weight-loss tool and introduces a revolutionary approach to lifetime leanness based on a series of "4-day wins" that work with any weight-loss program
Substitute a good habit for a bad one and stick to it for just 4 days, and it begins to feel normal. That' s the surprising discovery that holds the key to lifetime weight control, according to life coach and "New York Times" best-selling author Martha Beck. Not a conventional diet or exercise program, "The Four-Day Win" combines evolutionary logic, psychology, and neuroplasticity (the ability of the brain to restructure itself, which suggests ways to reshape our bodies) with strategies and success stories-- plus large doses of humor and an insightful, straightforward approach to teach the principles required to reverse weight issues.
Drawn from hundreds of hours interviewing weight losers-- in both her discussions with private clients and her groundbreaking consulting work for Jenny Craig-- Dr. Beck reveals:
- why willpower-based dieting is doomed to fail
- how to step out of the conflict between the rule-making Commander (who bans all our favorite foods) and the rule-breaking Resistor (who gives in to cravings) and reach the Watcher, who is our happiest self
- what the latest research into the mind-body connection reveals about how our emotions affect our eating
Breaking down the weight-loss marathon into 4-day intervals, Dr. Beck provides effective strategies for changing the behaviors that make us fat. And if there is a relapse, readers take comfort inknowing they are just 4 days from turning it around.