“foxall gordon r”

The second edition of this successful textbook continues to offer a sophisticated treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. It has an international a... More

This book examines two broad perspectives on consumer behavior, that which emphasizes its inner causes such as attitudes and intentions, and that which emphasizes the situational influences that shape it. While marketing and consumer research have well-developed theories that derive from the first, ... More

This book presents the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. The accumulated empirical results, which draw on behavioural economics, psychology, and marketing, are summarized, after which the philosophy of science that underpins the model ... More

While the general wisdom has it that behaviorism is dead, it not only survives but is intellectually active in areas such as psychological theory, the analysis of language and cognition, and behavioral economics. It is a successful, albeit limited, source of behavioral science. Its chief difficulty ... More

This is a reprint of a formerly published book. It deals with the psychology and behavior that motivates people to make the purchase and consumer choices that they do.The book makes a major new contribution to our understanding of consumer decision-making.This is a reprint of a formerly published bo... More

Understanding consumer choice is central to modern marketing, thought and practice. This volume presents a ground-breaking approach to the analysis of brand choice which is relevant to both marketing practice and social science. This unique analysis reveals the causes of consumer choice that underli... More

The purpose of this book is to describe German planning and operations in the first part of the campaign against Russia. The narrative starts with Hitler's inital plans for an invasion of Russia and ends at the time of Germany's maximum territorial gains during the battle of Stalingrad. A subsequent... More

This scarce antiquarian book is included in our special Legacy Reprint Series. In the interest of creating a more extensive selection of rare historical book reprints, we have chosen to reproduce this title even though it may possibly have occasional imperfections such as missing and blurred pages, ... More