“frank l maraist”

What’s the difference between a ho-hum product that hurts your bottom line and a Killer Brand that compels people to choose it and use it? In Killer Brands, marketing guru Frank Lane reveals his recognized three-step method to unlocking the marketplace and creating brands that annihilate the compe... More

The book is the story of little Dorothy from Kansas who is transported along with dog to a magical realm. She befriends on the Yellow Brick Road - the Scarecrow who desires a brain, the Tin Woodman, who needs a heart, and the Cowardly Lion, who must find his courage.... More

Addresses the very real concerns of planning for retirement and where to invest assets prior to and during retirement. The author helps to answer important concerns on these matters, showing readers how to make the most of their investments for the long term. ... More

Calibrating the Cosmos describes hard science, but is gently written. It explains in clear, non-mathematical language the measurements and the interpretation of the resulting data that have led to the current understanding of the origin, evolution and properties of our expanding Big Bang universe. M... More

In this clear and carefully constructed text, Frank Leeming provides a superb introduction to the changing geography of China, which will be welcomed by students and teachers alike.By any criteria one of the most fascinating of nations, the People's Republic of China maintains around twenty-two per ... More

As you cross the country, the seas, or the sky, cross some words, too These delightful puzzles--in a cool airplane-shaped book--have clues that cover everything from TV to geography. And they're just challenging enough to keep the brain percolating pleasantly: there's nothing too arcane, few very l... More