“frank”

Inspirational stories about successful ventures abound, but here the reader will find brave entrepreneurs baring their souls about how they got hit and lived to tell the tale. The sometimes gruesome, often incredible details, will have readers shaking their heads in disbelief-and in thanks that it w... More

DescriptionCalculations in Molecular Biology and Biotechnology: A Guide to Mathematics in the Laboratory is the first comprehensive guide devoted exclusively to calculations encountered in the genetic engineering laboratory. Mathematics, as a vital component of the successful design and interpretati... More

This book approaches consumer behavior by using psychology as the foundation. It presents material in two overlapping parts: how consumers make decisions and what managers can do to influence these decisions.... More

This text updates the introductory undergraduate students on critical concerns of the 21st century including distributional equity and ecological sustainability; includes discussions of historical, institutional, political and social factors to encourage students get engaged with the subject m... More

"I haven't written for a few days, because I wanted first of all to think about my diary. It's an odd idea for someone like me to keep a diary; not only because I have never done so before, but because it seems to me that neither I - nor for that matter anyone else - will be interested in the unboso... More