Book: The Future Of The Multinational Company Bringing together the leading authorities on globalization and international business this book looks ahead to the new challenges facing multinational firms and predicts what the multinational company will look like in ten years time.
Recent Events -from September 11, to the anti-globalization protests to the collapse of the high-tech boom have accentuated the sense that the global economy is moving into uncharted waters Bringing together the leading authorities on globalization and international business "The Future of the Multinational Compan"y looks ahead to the new challenges facing multinational firms and predicts what the multinational company will look like in ten years time. Brings together the leading authorities in the field of global / international busi-ness. Accademically rigourous but accessible A- Addresses a topic of concern to practitioners and academics alike
Details of Book: The Future Of The Multinational Company Book: The Future Of The Multinational Company
Author: Sumantra Ghoshal, Constantinos Markides, Julian Birkinshaw
ISBN: 0470850655
ISBN-13: 9780470850657
, 978-0470850657
Binding: Hardcover
Publishing Date: 2003-08-22
Publisher: John Wiley & Sons
Number of Pages: 282
Language: English