“geoffrey a moore”

Revised and updated, this new edition includes a special emphasis on the Internet, while showing readers how to market and sell high-tech products to mainstream customers.Here is the bestselling guide that created a new game plan for marketing in high-tech industries. "Crossing the Chasm" has become... More

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product "crosses the... More

Revised for a post dot-com world, Moore's classic revisits his compelling argument for using shareholder value (or share price) as the key driver in all management decisions, and, in light of the dot-com bust, proves that the methods are more germane than ever.The fault line -- that dangerous, unsta... More

A bestselling author shows companies how to rise to the challenge of natural selection and master their own evolution, in order to thrive in today's eat-or-be-eaten economic jungle.The Darwinian struggle of business keeps getting more brutal as competitive advantage gaps get narrower and narrower. A... More

"Innovation" is one of the great buzzwords of management theory, but this treatise accords it a thoroughgoing analysis. Management consultant Moore, author of the bestselling Crossing the Chasm, argues that companies can escape the marginless hell of commodity and price competition only through inno... More

The founding partner of the Chasm Group shows how to apply the lessons and concepts of Geoffrey Moore's exceptional books, "Crossing the Chasm" and "Inside the Tornado", to revolutionize business strategies at the operational level. 40 diagrams.In "The Chasm Companion," The Chasm Group's Paul Wiefel... More