“george s day”

Today, countless new niche and specialty market opportunities are emerging as the era of mass marketing comes to an end. George S. Day argues persuasively that old ways of competing and much of the conventional wisdom about organizations are being overturned by a convergence of forces: mass markets ... More

This new edition brings to the forefront the relevance of marketing intelligence and the power of the Internet in marketing research applications. The book focuses on the recent trends in marketing intelligence and explains how its various functions are linked to each other in a way that ensures eff... More

The problem of approximating a given quantity is one of the oldest challenges faced by mathematicians. Its increasing importance in contemporary mathematics has created an entirely new area known as Approximation Theory. The modern theory was initially developed along two divergent schools of though... More

For forty years managers have been exhorted to "stay close to the customer and ahead of the competition." And with good reason Research now shows that market driven organizations outperform their rivals. Given the obvious benefits, why do so many companies fail to become market driven? Because their... More

WHY WELL-MANAGED COMPANIES ARE BETTER INVESTMENTS Here is never-before-published information about the characteristics of well-managed companies, why quality of management makes a difference in stock performance, and how to find and profit from well-managed companies. Invest in the Best includes co... More

In the midst of the most serious financial upheaval since the Great Depression, legendary financier George Soros explores the origins of the crisis and its implications for the future. Soros, whose breadth of experience in financial markets is unrivaled, places the current crisis in the context of d... More

Wharton on Dynamic Competitive Strategy offers new perspectives on competitive strategy from a distinguished group of faculty at Wharton and other leading business schools around the world. This book presents the best insights from decades of research in key areas such as competitive strategy, simul... More

The book provides managers and students of competitive markets with an advanced tool box of innovative methods, techniques and approaches they can use when facing competitive challenges. While it has always been necessary to stay "one step ahead" of the competition today companies need to ... More