Global Gold - Panning For Profits In Foreign Markets

In the quest for new buyers and new sales, mid-sized companies in every industry are hearing the siren song of the global marketplace. They instantly leap and quickly drown.

Now there's a way to safely and thoroughly evaluate the pros and cons of going global. The new "Global Gold" is a practical, step-by-step guide for executives who want to carefully evaluate and strategically plan an international expansion effort. The book explains how to:
-- Determine if a product or service is really appropriate for foreign markets
-- Figure out which countries or regions offer the biggest profits -- including inside information from local experts
-- Measure the expense of entering a market against the potential for significant and sustained sales.