Global Remix (the Fight For Competitive Advantage)

Global Remix is an exciting overview of major global economic trends over the next twenty years and how they will impact upon both businesses and the everyday lives of their employees. Author Richard Scase combines a discussion of macroeconomic trends and their impact on corporate strategy with a study of how they will affect individual lifestyles. Global Remix examines both the challenges faced by Western businesses as a result of the rise of Asian, Eastern European and Latin American economies and highlights the amazing opportunities it affords. Not only are there increasingly wealthy new markets to sell into, but also growing numbers of international travellers from these areas. Key issues addressed include the business structure of the future; meeting the challenges of the new economic order; new global market opportunities; environmental impacts; and the changing political landscape. About Author: Richard Scase is one of the United Kingdom’s leading business strategists and an authoritative business forecaster of scenarios for this century. He was voted by Personnel Today as one of the top 10 most influential people in Britain on Management. He regularly co-presents with former US Secretary of State Madeleine Albright, business guru Tom Peters, and ex-GE CEO Jack Welch.