The Goal-2  (English, Paperback, Goldratt Eliyahu M.)

When something is very obvious to the other person, that means you are communicating well :)

What is the difference between the way I perceive my products value and the way market sees it ?

Lot many interesting questions, and even better answers, a very different thought process, a must for any one to even survive in this world, let alone aspiring to be a CEO or so.

Read it to experience more

This book is a boon to all executives, be it manufacturing or service industry. The logic and the concept is holistic and can be applied to any industry.Amazing piece of work by Goldratt.
Each and every executive self realizes themselves in Alex shoes.

You must read Goal Part 1 before reading this book. The concept of current reality tree and future reality tree is explained beautifully by the author. How Alex (the main character of this book) uses the reality tree's to make his companies profitable is really amazing. Not only does he uses the reality tree to resolve problems in his factories but also uses the concept in his personal life to resolve conflicts.