Book: Goals For Successful Marketing Executives: Leading Cmos On Knowing Your Customer, Creating A Vision, And Establishing And Setting Companywide Goals Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world's most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book.
Details of Book: Goals For Successful Marketing Executives: Leading Cmos On Knowing Your Customer, Creating A Vision, And Establishing And Setting Companywide Goals Book: Goals For Successful Marketing Executives: Leading Cmos On Knowing Your Customer, Creating A Vision, And Establishing And Setting Companywide Goals
Author: Aspatore Books
ISBN: 1596226285
ISBN-13: 9781596226289
, 978-1596226289
Binding: Paperback
Publishing Date: Mar 2007
Publisher: Aspatore Books
Number of Pages: 121
Language: English