“govindarajan”

M. GOVINDARAJAN, is Assistant Professor, Department of Mechanical Engineering, Anna University, Chennai. S. NATARAJAN, is Professor, Department of Mechanical Engineering, Anna University, Chennai. V.S. SENTHILKUMAR is a Teaching Research Associate in Mechanical Engineering, Anna University, Chen... More

The primary focus of this book is on building up a conceptual framework for developing marketing strategies for the corporate enterprise. The book offers an insight into each facet of the marketer’s role in relationship to an organization. It highlights the knowledge, the skills and the competenc... More

The dynamics of transition from laminar to turbulent flows remains to this day a major challenge in theoretical and applied mechanics. The subject is of significance in diverse areas like gas turbines, underwater applications, flow control etc. This volume contains 67 papers on instabilities, transi... More

The business activities in organizations today are influenced largely by the decisions taken by their managers-whether it is at lower level, middle level, or top-level. They are responsible for getting things done through people in formally organized groups, the success of which depends upon the app... More

Building a New Business within a Profitable Old One Even world-class companies, with powerful and proven business models, eventually discover limits to growth. That's what makes emerging high-growth industries so attractive. Although they lack a proven formula for making a profit, these industries r... More