Green, Inc. – A Guide To Business And The Environment

Green, Inc. shows that economic growth does not have to be at the expense of environmental protection. For the poor, growth is essential to eliminate the threats to health and environmental security that poverty presents. The more affluent may be unwilling to sacrifice their living standards, even for a cleaner environment. The question is rather: how can the environmental impact of growth be minimised? Here, the role of business is crucial. New technologies and well-designed policies have to work hand-in-hand; and the interests of governments, companies and environmen-talists lie in making a cleaner environment an opportunity for profitability. All of them will find this a stimulating survey and an invaluable practical guide.