
The target audience is those interested in management or process improvement in areas such as customer service, sales, marketing, exports, new product development, or production. Software to support "Configure-to-Order" is discussed and a generic configurator evaluation checklist is provided. The objective is to provide the reader with a manageable approach to modularization and mass customization, the benefits of this approach, and the shift necessary to get there.
| rolf schegel rick riordan magdi selim h gordon w allport gadam shishir | princeton review frits staal marwan iskandar james kahn christopher hansard |