Handbook Of Public Relations,

In this book we discuss the special importance of ensuring ethical standards in the practice of Public Relations because of its being a vital function involving public opinion. Today, it is a sophisticated and vital management function with its own code of ethics. The role of Public Relations in society, its potential for good use as well as for abuse is to be examined in the code of ethics and how it was adapted in India. Content of the relationships between the Code of Ethics and the development of professionalism in Public Relations. Public Relations has today helped evolving as an effective tool for motivation and management.