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HBR On Marketing and Sales Box Set 1 (Set Of 3 Books)

Paperback
Language: English
Publisher: Harvard Business Publishing
Rs. 1,190
Rs. 1,131
Inclusive of taxes
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HBR On Marketing and Sales Box Set 1 (Set Of 3 Books) (Paperback) Price: Rs.1131

The set includes the following 3 titles :

1.) HBR On Marketing: Harvard Business Review
The "Harvard Business Review Paperback Series" is designed to bring managers and professionals the fundamental information they need to stay competitive in a fast-moving world. The articles in this collection provide a diverse look at marketing, including global branding, one-to-one marketing, and how to manage buzz.

2.) HBR On Retailing And Merchandising: Harvard Business Review
Even the best features and sharpest marketing won't matter if a customer can't find your product. Given all of today's channels and increasingly competitive shelf space, creating a successful retailing and merchandising strategy is a growing challenge. This collection provides the tools and tactics you need to succeed--from managing inventory to capturing value with point-of-purchase promotions.

Some of the ideas you'll find include:
  • How to balance intuition and experience with critical data to get the right products to stores at just the right time
  • Whether merchandising optimization systems can create value for your company
  • How pricing and merchandising "signposts" create new perceptions of value that can drive demand
  • The five surprisingly simple essentials to successful retailing--and how to get them right

3.) On Sales And Selling: Harvard Business Review
No matter what business you're in, there is one ultimate driver for all that you do: sales. To survive, companies must sell. Whether you sell directly to mass-market customers, pitch to just one major buyer, or negotiate complex multiparty deals, knowing when and how to apply the right techniques can be the difference between a near-miss and making the sale. This collection provides the tools and tactics you need to succeed in today's demanding world of sales and selling.

Specifications of HBR On Marketing and Sales Box Set 1 (Set Of 3 Books) (Paperback)

Contributors
Author Harvard Business Press
Book Details
Publisher Harvard Business Publishing
ISBN-13 9781422186466
ISBN-10 1422186466
Language English
Binding Paperback
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    Book: HBR On Marketing and Sales Box Set 1 (Set Of 3 Books) by Harvard Business Press
    ISBN Number: 1422186466, 9781422186466, 978-1422186466

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