“henry assael”

The Book Introduces Decision-Making At The Beginning, Providing Students With A Framework For Understanding The Characteristics Of And Various Factors Influencing Consumer Behavior. Chapter Overviews Recap Core Principles And Also Explain The Relationship Between Chapters. Global Applications Of Con... More

This text takes a managerial approach to consumer behavior, and is highly regarded and respected in its approach group. Specific acknowledgment and increased coverage of the macro approach is included in the new edition.... More

In today's business world, a better understanding of consumer's needs is essential to drive marketing strategies. The successes and failures of implementing marketing concepts and strategies are based primarily on the attempt to integrate the product's message. Two recent examples of consumer-driven... More

It was during the Victorian era that the circus, whose origins lay in the fair-ground world, emerged as a commercialized entertainment that we would recognize today. This development was intricately tied to a widespread demand for circus acts by a broad range of classes. In The Circus and Victorian ... More

When science lets us fulfill our greatest desires, where do we stop? "Steroid Nation" presents a chilling portrait of a nation enamored of artificially pumped up success, chronicling steroid use far beyond the headlines.When science lets us fulfill our greatest desires, where do we stop? If Barry Bo... More