Book: Hidden In Plain Sight: How To Find And Execute Your Company's Next Big Growth Strategy Established firms must innovate to survive, but they often struggle to look beyond their own goods and services for innovation. Joachimsthaler provides new and renewed marketing tools and techniques to design and deliver products that are extremely relevant in certain customer contexts.
Details of Book: Hidden In Plain Sight: How To Find And Execute Your Company's Next Big Growth Strategy Book: Hidden In Plain Sight: How To Find And Execute Your Company's Next Big Growth Strategy
Author: Erich Joachimsthaler
ISBN: 1422101657
ISBN-13: 9781422101650
, 978-1422101650
Binding: Hardcover
Publishing Date: 2007/05/01
Publisher: Harvard Business School Press
Number of Pages: 253
Language: English