Holidays, Holiday Attachment, And Customer Loyalty In Tourism

Beginning with a brief inventorying of the current approachesto the measurement of tourists' sense of connectedness to the diverse componentsof holidays, this book attempts to develop a more holistic instrument, "Holiday Attachment"(consisting of three components: 'Holiday Utility, 'Holiday Identity' and'Holiday Contextuality'), which can comprehensively measure tourists' attachmentwith the composite holiday experience. The holiday attachment scale hassuccessfully gone through essential tests of validity and reliability.