Hospitality And Tourism Marketing

Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. Hospitality marketing is part of a larger industry known as travel and tourism. It includes processes such as purchasing food and restuarant supplies, suggesting fries to go with that burger, doing what it takes to satisfy the customer and the company and advertising and promoting specila room rates to increase business.
About Author :
Sunil Sharma, a renowned teacher, is a masters degree holder in tourism and hospitality management. In his diverse professional career, he has been associated with a number of academic institutiosn and wellknown research organisations. Widely travelled all over the world, he has participated in a number of natioanl and international conferences. As a prolific writer he has published a large number of articles on tourism development, hospitality and hotel management in professional journals of repute.
Contents :
Preface Basics of Marketing Market Analysis Tourism Marketing Growth in Hospitality Service Destination Marketing Nature and Types of Hospitality Marketing Customer Relationship Management Web-based Marketing Strategies Directions for Hotel Managers Bibliography Index