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This multi-authored book provides a comprehensive review of citrus breeding, including relevant genetics, molecular biology and biotechnology. Topics discussed include origin and Taxonomy, hybridization and see procedures, triploid breeding, mutation breeding, selection for fruit traits, tree charac... More

E-business research is currently one of the most active research areas. With the rapid advancement in information techno... More

Instant Notes In Microbiology is aconcise yet comprehensive microbiology book for undergraduates. All theimportant area in microbiology are covered in a format that is ideal for learningand rapid revision. The book has been comprehensively revised and updated toincorporate recent advances in this fa... More

Target Setting provides practical suggestions as to how target setting can be operated by busy managers, regardless of whether or not it fits within a formal appraisal scheme.... More

Appraisal offers a method of developing the most important and valuable resource—people. This book provides managers with the requirements and techniques for an efficient appraisal scheme.... More

Many companies are waking up to the idea that the customer is the key to their business’ success. But there is still a lack of understanding about how to create customer loyalty or what really lies at the heart of a customer care programme. Building Customer Loyalty provides everything you need to... More