IBPS CWE Specialist Officers Marketing Officer Exam Practice Work Book  (Paperback, Kiran Prakashan)

IBPS CWE Specialist Officers Marketing Officer Exam Practice Work Book is a comprehensive and to-the-point workbook for Marketing Officers. It is essential for candidates applying for the IBPS Common Written Exams.

About Kiran Prakashan

Kiran Prakashan was established in 1964. The publishing house has published, and continues to publish, several books for almost every competitive exam that is there today. Books published by them are SSC CAPF Delhi Police, CAPFs SUB-Inspector, CISF Assistant SUB-Inspector & NCB Intelligent Officer Exam Practice Work Book, SSC Mathematics Chapterwise Solved Papers 1999 - Till Date (5500 + Objective Questions), One Liner Approach General Knowledge: A Dictionary Of Facts, Competitive General English and SSC Combined Graduate Level Tier - 1 & Tier - 2 Exams (2010, 2011, 2012 & 2013) Solved Papers.

Table of Contents

• Model Solved Paper
• IBPS Marketing Officer Exam 11.3.212
Chapter-1: Concept, Nature, Scope and Importance of Marketing
Chapter-2: Meaning, Functions and Importance of Marketing Management
Chapter-3: Marketing Organization
Chapter-4: Marketing Process & Marketing Planning
Chapter-5: Marketing Program
Chapter-6: Marketing Decision
Chapter-7: Marketing Research
Chapter-8: Marketing Segmentation
Chapter-9: Consumer/Buyer Behavior & Motivation
Chapter-10: Sales Forecasting & Sales Budget
Chapter-11: Product
Chapter-12: Product Planning and Development
Chapter-13: Branding, Packaging, Labeling, Standardization & Grading
Chapter-14: Pricing Decision
Chapter-15: Channels of Distribution and Physical Distribution
Chapter-16: Wholesale and Retail Trade
Chapter-17: Advertisement
Chapter-18: Sales Promotion & Personal Selling
Chapter-19: Sales Management
Chapter-20: Rural Marketing
Chapter-21: Bank Marketing
Chapter-22: Insurance Marketing
Chapter-23: Marketing Environment
Chapter-24: International Marketing
Chapter-25: Social Responsibility & Marketing Ethics
Chapter-26: Consumer Protection in India
Chapter-27: Marketing of Services
Model Practice stes
• Model Practice Set-1
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