IBPS Specialist Officer Common Written Examination: Marketing Officer Online Exam Practice Work Book  (Paperback, Kiran Prakashan)

Table of Contents

• Model Solved Paper

IBPS Marketing Officer Exam 11.03.2012

Chapter-01 Concept, Nature, Scope And Importance Of Marketing
Chapter-02 Meaning, Functions And Importance Of Marketing Management
Chapter-03 Marketing Organization
Chapter-04 Marketing Process & Marketing Planning
Chapter-05 Marketing Program
Chapter-06 Marketing Decision
Chapter-07 Marketing Research
Chapter-08 Marketing Segmentation
Chapter-09 Consumer/Buyer Behavior & Motivation
Chapter-10 Sales Forecasting & Sales Budget
Chapter-11 Product
Chapter-12 Product Planning And Development
Chapter-13 Branding, Packaging, Labeling, Standardization & Grading
Chapter-14 Pricing Decision
Chapter-15 Channels Of Distribution And Physical Distribution
Chapter-16 Wholesale And Retail Trade
Chapter-17 Advertisement
Chapter-18 Sales Promotion & Personal Selling
Chapter-19 Sales Management
Chapter-20 Rural Marketing
Chapter-21 Bank Marketing
Chapter-22 Insurance Marketing
Chapter-23 Marketing Environment
Chapter-24 International Marketing
Chapter-25 Social Responsibility & Marketing Ethics
Chapter-26 Consumer Protection In India
Chapter-27 Marketing Of Services

Model Practice Sets

• Model Practice Set-01
• Model Practice Set-02
• Model Practice Set-03
• Model Practice Set-04
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• Model Practice Set-30