From Idea To Profit

Inspiring advice from the leading exponents of innovation in business.andnbsp

Shows how to turn innovative ideas and products into money makers.andnbsp

Invaluable guidance and proven strategies for bringing them to market.

The literature of innovation is full of calls to become more creative and inspiring, but it has less to say on the reality of turning theory into practice and ideas into profit. Real breakthroughs depend on finding profitable applications for new ideas. However, those better equipped to exploit the potential of any breakthrough are often not the original inventors.

From Idea to Profit is designed to help innovators capture the full value of their creativity. With contributors including Capgemini's Innovation Centre, Euro RSCG, Saatchi andamp Saatchi and Interbrand, this book combines the experience of innovative companies with the expertise of academics and advisors, bringing together the best of current thinking and practice in innovation, strategy, marketing, design, intellectual property and finance.

Contents: Innovative strategy
Breakthroughs in value
Market-led innovation
Outsmarting the competition
Designing better customer experiences
Value propositions
Pricing: the bigger picture
Intellectual property
Raising funds
Creative behaviour
Creative culture
Creative skills
Products to fit customers
Inspirational leadership
Teaming and networking
Space for innovation
Accelerated solutions
Fast-tracking the commercialization of intellectual property
Technology transfer
R andamp D tax credits
Inventive marketing
Market planning
Market research
Brand-based innovation
Creating difference, provoking reaction
Product launches
Direct marketing goes interactive
Multiple channels
Appendix: Living innovation feedback form

About the Author: Adam Jolly is a business writer and editor and is currently working on projects with the Institute of Management, the Institute of Directors, the DTI and the Design Council.

Target Audience: Corporates, students and professionals of management.