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The Impact Of Television Advertising On Children

(Paperback)
by 

Namita Unnikrishnan

,

Shailaja Bajpai

Publisher: Sage India (01-feb-96)
Price:
Rs. 495
(Prices are inclusive of all taxes)
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Book Summary of The Impact Of Television Advertising On Children

Table of Contents
  • Preface
  • I. TELEVISION: Introduction
  • Television?The Magic Box
  • Television: Ownership and Exposure
  • Children and Television
  • Is TV Altering Family Life?
  • The World of Television
  • Cable and Satellite TV
  • The Future
  • II. ADVERTISING: Introduction
  • Advertising and Television
  • TV Commercials and Children
  • Understanding Advertisements
  • Elements of Advertising
  • The Child in Advertising
  • TV Advertising in India
  • III. CONSUMERISM: Introduction
  • What TV Advertising Sells
  • Responses to Advertising
  • Children`s Advertising
  • Toyland
  • Money, Money, Money
  • Dominant Images
  • Images and Attitudes
  • Changing Values
  • Conclusion and Recommendations
  • Annexures
  • Bibliography
  • Index
top
 

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Details of Book: The Impact Of Television Advertising On Children

Book: The Impact Of Television Advertising On Children
Author: Namita Unnikrishnan, Shailaja Bajpai
ISBN:

0803992432

ISBN-13:

9780803992436

,

978-0803992436

Binding: Paperback
Publishing Date: 01-feb-96
Publisher: Sage India
Number of Pages: 428
Language: English
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    Book: The Impact Of Television Advertising On Children by Namita Unnikrishnan, Shailaja Bajpai
    ISBN Number: 0803992432, 9780803992436, 978-0803992436
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