The Indian Media Business (response Books)

The revised edition of this bestselling book presents a comprehensive and detailed perspective on the current state of the Indian media industry. With revised and updated statistics, Vanita Kohli presents a strong and well-researched guidebook to the difficult and confusing terrain of the Indian media business. Combining data with rigorous analysis, this new edition covers several new topics and presents a sound foundation to understanding the fundamental principles and concepts needed to understand media industries and issues in the converging media environment. New to this edition: A comprehensive mapping of the Indian media industry Comprehensive and detailed statistics on each industry segment Detailed analysis and insights on new trends New chapters on the nascent domains of telecommunications and the internet A comprehensive and complete introduction to the media scenario in India for students, scholars, analysts, professionals and media watchers.