The Indian Retales  (English, Paperback, Rajesh V.)

Retail in India, especially the modern self service chains has been at the centre of several press and magazine articles. Vigorous debates about FDI, Corporate Chains and the Conventional stores abound in many a forum. However, in spite of all this hype there are very few books, if any at all that examine this interesting sector and the myriad facets and issues regarding it. \'The Indian reTALEs\' is amongst the first comprehensive books about Indian Retail. Starting off with some deep insights and analysis about the retail scenario, the author moves on to a prescriptive mode detailing various ideas and approaches that a retailer can use to better their businesses. Interestingly, the ideas although presented in a retail context are relevant for several other businesses, namely those engaged in services. Mr. Raghu Pillai, a pioneer and visionary of Indian Retail has written the foreword, wherein he strongly reiterates the huge potential of Indian consumers, their consumption story and hence retail. Lastly, the author manages to convey his passion for retail and also possibly tickle the readers mind to consider becoming a retailer.

About the Author
Rajesh is an experienced retail expert who has worked with almost every Indian Retailer in several senior CXO and functional head roles. His association extends to several retail brands like RPG Foodworld, Spencer\'s, Musicworld. Health & Glow, Metro Cash & Carry, eZone, Reliance Mart, etc. He was awarded the prestigious Chevening Scholarship for a management program in the Leeds University Business School. As part of the program he has trained at Asda (Wal-Mart\'s subsidiary) and later on also at Makro in the United Kingdom. He is today known as a leading expert on Indian Retail because of his part in the pioneering effort of establishing corporate retail chains in India. He has played a key role in influencing the consumer mindset, with regard to grocery shopping, in a market dominated by traditional formats. His passion motivates him to be a writer, trainer, speaker and mentor. His extensive consumer interaction has deepened his interest in understanding people and why we do what we do. Contact at theindianretales@gmail.com and follow on https://twitter.com/vroffice