Indianomix  (English, Hardcover, Subramanya Rupa)

Indianomix: Making Sense Of Modern India attempts to answer many questions related to the economic practices that have governed India and have made it what it is today.

Summary Of The Book

Almost every avid reader in the world has heard of the famous Freakonomics, the book which did the most unlikely things with avant-garde economics. That book poked around everyday facts and behavior, with the scalpel and microscope of an economist and came up with some very strange, yet entertaining answers to the strangeness of life. Indianomix: Making Sense Of Modern India follows suit and does the same with the crazy, vast, invigorating and infuriating mess that is India.

The crisp, well chopped chapters of this book provide ‘economical’, and inventively logical answers to questions which people usually never bother to ask. Some of these are the unusual unpredictability of the Indian election polls, the almost bipolar nature of bystanders of streets when action needs to be taken, and the uniquely Indian concept of infinitely extendable deadlines. Indianomix: Making Sense Of Modern India uses behavioural economics to find answers to those strangely Indian qualities, which every Indian is proud of but never thinks to ask about. On a slightly more sombre note, this book also addresses some of the more unpleasant questions such as the status of women in the Indian society and the liberties they enjoy, and it probes into areas many would much rather leave in the dark.

Style and structure aside, the book’s best selling point is that it uses cutting edge economic theories to explain every-day phenomena, and its application of these theories to the Indian context is quite a brain-tickler.

About The Authors

Dr. Vivek Dehejia is a Professor of Economics at Carleton University.

Dr. Dehejia writes for the New York Times India Ink and is also known in India for his commentaries in print and television. He received a Ph.D. from Columbia University in Economics. At present, he divides his time between his home city, Mumbai, India, and Ottawa in the US.

Rupa Subramanya is a Journalist.

She completed a degree in Business and went on to earn a degree in Economics and International Affairs in Canada. She writes a column for Wall Street Journal India. Subramanya was born in Bangalore and currently resides in Mumbai.