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Industrial Products: A Guide To The International Marketing Economics Model
(Hardcover - Apr 1994)by Write a Review
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Publisher: International Business Press
OR
Book: Industrial Products: A Guide To The International Marketing Economics Model
Author Jansson merges different perspectives and ideas into a powerful theory on international marketing of industrial products, mainly modern approaches from marketing, organization theory, and institutional economic theory. He combines micro and macro approaches, which is rarely done in marketing and economics. Industrial Products illustrates this new framework with a detailed account of the experiences of thirteen West-European Transnational Corporations in industrial markets in South East Asia.
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Details of Book: Industrial Products: A Guide To The International Marketing Economics Model Book: Industrial Products: A Guide To The International Marketing Economics Model
Author: Hans Jansson
ISBN:
ISBN-13:
Binding: Hardcover
Publishing Date: Apr 1994
Publisher: International Business Press
Number of Pages: 229
Language: English
Author: Hans Jansson
ISBN:
1560244259
ISBN-13:
9781560244257
,978-1560244257
Binding: Hardcover
Publishing Date: Apr 1994
Publisher: International Business Press
Number of Pages: 229
Language: English
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Book: Industrial Products: A Guide To The International Marketing Economics Model by Hans Jansson
ISBN Number: 1560244259, 9781560244257, 978-1560244257