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INFLUENCE : PSYCHOLOGY OF PERSUATION (English)

(Paperback)
Paperback
Language: English
Length: 336 pages
Publisher: HARPER COLLINS
MRP: Rs. 704
Rs. 634 9% OFF
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INFLUENCE : PSYCHOLOGY OF PERSUATION (English) (Paperback) Price: Rs. 634

About This Book...
Robert Cialdini's Influence was a hit the moment it was first published in 1984. Now it's been updated and revised to incorporate the most recent developments in the fields of persuasion and compliance to provide fresh insights and examples of how influence works to change behavior. Photographs.






Table Of Content...
Introduction
1 Weapons of Influence 1
2 Reciprocation: The Old Give and Take. . . and Take 17
3 Commitment and Consistency: Hobgoblins of the Mind 57
4 Social Proof: Truths Are Us 114
5 Liking: The Friendly Thief 167
6 Authority: Directed Deference 208
7 Scarcity: The Rule of the Few 237
Epilogue: Instant Influence: Primitive Consent for an Automatic Age 273
Notes 281
Bibliography 293
Index 311

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Specifications of INFLUENCE : PSYCHOLOGY OF PERSUATION (English) (Paperback)

Book Details
Publisher HARPER COLLINS
ISBN-10 0688128165
Edition 1st Edition
Number of Pages 336 Pages
Publication Year 1998
Language English
ISBN-13 9780688128166
Binding Paperback
Contributors
Author CIALDINI ROBERT B
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