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Influence Science And Practice (Price Printed) 4th Edition

Paperback
Language: English
Length: 262 Pages
Publisher: Addison Wesley Pub Co Inc
Rs. 1385
Rs. 1316
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Influence Science And Practice (Price Printed) 4th Edition (Paperback) Price: Rs.1316

About This Book...
Over a quarter million copies sold!
How does this information make you feel about the book? If, even for a moment, you thought that a proven and popular book might be the one you were interested in, you may have been persuaded by a potent principle of influence?in this case, the principle of social proof.

Have you ever found yourself saying ?yes? to a telemarketer or to a child selling candy and then wonder why you have just agreed to subscribe to a magazine that you really aren't interested in or to buy a candy bar that you really don't want? In this revised, updated, and expanded book, not only will you find out what techniques were used to get you to say yes, but you will also learn some worthwhile ways to defend yourself from future requests.







Table Of Content...
Introduction
1 Weapons of Influence 1
2 Reciprocation: The Old Give and Take. . . and Take 17
3 Commitment and Consistency: Hobgoblins of the Mind 57
4 Social Proof: Truths Are Us 114
5 Liking: The Friendly Thief 167
6 Authority: Directed Deference 208
7 Scarcity: The Rule of the Few 237
Epilogue: Instant Influence: Primitive Consent for an Automatic Age 273
Notes 281
Bibliography 293
Index 311



Specifications of Influence Science And Practice (Price Printed) 4th Edition (Paperback)

Contributors
Author Robert B. Cialdini
Book Details
Publisher Addison Wesley Pub Co Inc
Publication Year 2000
ISBN-13 9780321011473
ISBN-10 0321011473
Language English
Edition 4th Edition
Binding Paperback
Number of Pages 262 Pages
Dimensions
Weight 363 g
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    Book: Influence Science And Practice (Price Printed) 4th Edition by Robert B. Cialdini
    ISBN Number: 0321011473, 9780321011473, 978-0321011473

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