The Innovation Wave: Addressing Future Challenges

Innovation is a key driver of business success. Innovate or die, so business gurus tell us. But even organisations that once changed markets with the introduction of an innovative product often decline and fall into anonymity. The innovation challenge is not about creating one radically different product but about how to create an innovative organisation that is capable of sustainable renewal and consistent winning performance.
The Innovation Wave brings together a truly world class group of ideas, tools, actions, and thinkers to help identify the trends, challenges and paradoxes of leading-edge innovation. Based on work conducted by the London Business School's Innovation Exchange, and supplemented by 'never-seen-before' contributions from a glittering array of stellar academics and professionals, including:
* Gary Hamel
* Costas Markides
* Pierre-Yves Gerbeau
* Gareth Jones
The Innovation Wave will completely revolutionise the way you think about innovation. Every area of the innovative approach is covered, including culture, leadership, strategy & vision and processes. Case studies highlight best and worst practices, with strong emphasis on relevance and application to the real world. CEOs, thought leaders, and students of innovation on MBA and advanced management courses, will gain a first-class understanding of how to build winning innovation performance in their own companies.

Focusing on the future challenges companies face in being continously innovative, this book is based on a combination of world class talks given at the Innovation Exchange (IE) conference in November 2001. Through interviews with various companies, the book identifies the best and worst practices in innovation strategy. Three main topics are discussed in detail: trends, challenges, and paradoxes. Utilizing practical and academic knowledge, with a strong reliance on real-world applicability, the book will help readers build innovation performance into their companies.