The Innovator's Guide To Growth: Putting Disruptive Innovation To Work

Almost every company wants to improve its ability to innovate and create new growth businesses. Historically, companies have viewed innovation-driven growth as random and unpredictable. More than a decade of academic research by Clayton Christensen, the world's leading expert on innovation, demonstrates that companies can use a set of theoretical frameworks to dramatically improve their chances of successfully creating new growth businesses. However, many companies have struggled to act upon the principles described in Christensen's The Innovator's Dilemma, The Innovator's Solution and Seeing What's Next. Companies generally know what they need to do. But they struggle with the how, the practical steps they need to follow to improve their ability to create new growth businesses. The Innovator's Guide offers a practical way to use the theories of innovation; it describes experiences from the field, provides recent and historical innovation case studies, and presents pointers for managers seeking to use these theories in their organizations.