International Business 2nd Edition

International Business covers concepts and practices in international business, with appropriate emphasis on the Indian experience. Besides discussing the nature of international business, international business environment, and the various functional areas of international business like international marketing management, managing technology transfers, international financial management, international HRM and so on. The book also covers : International strategic management, Theories of international trade and investment, Strategic alliances that facilitate international business, Managing international business across cultures, Social responsibility and ethical issues in international business.