The International Business Environment:text & Case

The aim of this well-written text is to give students the tools to analyse systematically the different facets of international business environment and how they affect the internal organisation. The text focusses on five aspects of the cross border environment_exchange rates and international capital markets, trading patterns and regimes, regulatory content, and political context. Theories, models and insights have been integrated from a variety of disciplines and functional areas, while emphasising managerial relevance and providing a general manage-ment focus to issues confronting the multinational enterprises.