International

"Must reading for anyone who wants to understand the driving point for the New Economy. It's especially gratifying to learn the story directly from some of the Valley's key figures."--John Young, retired CEO, Hewlett-Packard"To emulate, one must first understand. This book is an essential guide for ... More

This new text, designed for introductory level business environment courses, offers the most comprehensive and the most international coverage of the subject especially on the changing global and technological environments. Written in a very student-friendly style it also includes numerous pedagogic... More

Taking neither an economic approach nor a purely managerial approach to its subject matter, this book offers students an integrated resource to the subject of international business. The overriding theme of the book is the process of globalization, and this book scrutinises the many facets of the tr... More

"Latin America" provides an introduction to the volatile economic and political history of the region in the last half century. Beginning with a brief history of Latin America since 1492, John Ward discusses the interactions between economic, political and social issues. The discussions includes: * ... More

Why did modern states and economies develop first in the peripheral and late-coming culture of Europe? This historical puzzle looms behind every study of industrialization and economic development. In his analytical and comparative work Eric Jones sees the economic condition forming where natural en... More

Why did modern states and economies develop first in the peripheral and late-coming culture of Europe? This historical puzzle looms behind every study of industrialization and economic development. In his analytical and comparative work Eric Jones sees the economic condition forming where natural en... More

Globalization and structural adjustment offer many opportunities for export orientated industrialization in developing economies. As a group, competitiveness in the developing countries has improved, but, while East Asian economies have had rapid export growth and technological upgrades, South Asian... More

Customized products, interactive buyers and sellers, 24-hour-a-day customer service, Web sites, e-mail, mobile phones, instant delivery, and more…. Today immediate service is demanded, distance has disappeared, and change happens so fast it's only a blur. A company can either flourish in the new w... More

As firms continue to become internationally minded, the role of international HR professionals is coming increasingly to the foreground of business. The realization that for success, companies must pay attention to foreign markets and competition is more widespread than ever. This book considers HRM... More

Over the past two decades, businesses in virtually every sector of the world economy have benefited from the technologies of electronic commerce--the automation of commercial transactions using computer and communications technologies. Electronic commerce has spurred far-reaching changes in business... More

In this valuable book, Russell Parr and Patrick Sullivan, along with a distinguished team of contributing experts, reveal the licensing strategies now being used at DuPont, Xerox, Hewlett-Packard, Dow Chemical, Kodak, and other top multinational corporations. They also provide practical prescription... More

Providing an original perspective on world cities and the impact of globalization upon them, leading authorities contribute to this dedicated study of major cities in countries outside the industrialized West: Bangkok, Mumbai, Cairo, Hong Kong, Jakarta, Johannesburg, Mexico City, Moscow, Sao Paulo, ... More

This title explains integration, the most significant European historical development in the past 50 years, eclipsing in importance even the collapse of the USSR. This movement toward economic and political union has not only helped revive, transform, and rejuvenate a battered civilization, it is op... More

Asia is constantly changing and" Big in Asia" is a completely revised and updated edition of Michael Backman and Charlotte Butler's bestselling book with five additional, entirely new chapters. This book combines management school theory with the grit of Asian corporate realities and is the essentia... More

As the phenomenon of globalization continues to spark dynamic and controversial debates, managerial agendas around the world are being shaped. Businesses are pressed to respond to the challenges of globalizing competitors. They must enhance profits and generate returns for investors and do so by ent... More

Although many firms label themselves "global," very few handle worldwide sales and operations. This book demonstrates that most multinationals are in fact strongly regional and that only a tiny percentage of the world's top 500 companies sells and/or delivers globally. Alan Rugman exposes the facts ... More

This book focuses on new and useful ways of thinking about strategy in the integrating world economy. What will it take to win in markets and industries that are fundamentally changing and evolving? The key to success, say the authors, lies in owning and leveraging superior intangible assets - talen... More

This book offers a clear, insightful perspective on the post-euro fixed-income markets of Europe. The introduction of the euro in 1999 cast a new focus on the financial markets of constituent euro-zone countries which have subsequently seen their domestic markets emerge as the second largest bond ma... More