Book: International Marketing 3rd Edition This excellent book offers a good balance between theory and practice while providing solid theoretical and conceptual foundations to international marketing. The approach is analytical rather than merely descriptive, with an emphasis throughout on the management perspective.
Details of Book: International Marketing 3rd Edition Book: International Marketing 3rd Edition
Author: Sak Onkvisit, John J Shaw
ISBN: 8120312384
ISBN-13: 9788120312388
, 978-8120312388
Binding: Paperback
Publishing Date: 2007
Publisher: Prentice-hall Of India Pvt Ltd
Language: English