International Marketing 3rd Edition

This excellent book offers a good balance between theory and practice while providing solid theoretical and conceptual foundations to international marketing.
Presents broad and deep coverage of international business topics. Provides fundamental principles necessary to perform research and/or pursue a career in international marketing. Cites real-world examples from U.S. government and international publications, as well as industry-specific publications in addition to leading business magazines and newspapers.
Features
Provides fundamental principles and the solid background necessary to perform research and/or pursue a career in international marketing.
Provides a conceptual framework to understand corporate practices with stressing practical, managerial implications.
Employs a rigorous and applications-oriented approach that cites real-world examples from U.S. government and international publications, as well as industry-specific publications in addition to leading business magazines and newspapers.
Covers the latest theoretical developments, empirical findings, and management practices. This integrated approach enables instructors and students to keep up with the latest research and practice.
Presents broad and deep coverage of international business topics. There are two chapters for each of the 4 Ps of marketing. The following topics are discussed in depth: marketing barriers, foreign exchange, physical distribution, documentation, bribery, counterfeiting, intellectual property, gray marketing, dumping, political risks, services, free-trade zones, countertrade, and more.
Includes a number of features designed to stimulate classroom discussions, such as “discussion assignments,” and “minicases.”
Uses “boxes” for the first time to stimulate student interest. There are three separate categories: “cultural dimension,” “it's the law,” and “marketing strategy.”
All chapters have been completely revised to incorporate the latest scholarly and management practices, several new cases and advertisements, and the latest available statistics.
Over one third of the problems presented in the book are new or have been updated.