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International Marketing
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Book: International Marketing
The undisputed leader in international marketing, this book pioneered the environmental/cultural approach to the field. It concentrates on explaining how a nation's culture and environment should be central to any marketing strategy. Hot topics are also emphasized, including Strategic International Alliances, Green Marketing, TQM, the Japanese distribution system, NAFTA, the Commonwealth of Independent States, and much more.
Details of Book: International Marketing Book: International Marketing
Author: Cateora Philip R.
ISBN:
ISBN-13:
Binding: Cloth Bound
Publishing Date: 1998
Number of Pages: 752
Author: Cateora Philip R.
ISBN:
0256259828
ISBN-13:
9780256259827
,978-0256259827
Binding: Cloth Bound
Publishing Date: 1998
Number of Pages: 752
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2 States is a story about Krish and Ananya. They are from two different states of India, deeply in love and want to get married. Of course, their parents don’t agree. To convert their love story into a love marriage, the couple have a tough battle in front of them.
Order now at 32% Discount
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Book: International Marketing by Cateora Philip R.
ISBN Number: 0256259828, 9780256259827, 978-0256259827