Book: International Marketing Management 'International Marketing' as a paper is being taught at M.A. (Econ.), M.Com. BBA, MBA and other management courses. This book is designed as an introductory course to the above paper.
About Author :
B.S. Sharma M.Com., M.B.A,. worked with multinational companies having a long experience of marketing and Banking. He has written profusely on different issues in his areas of specialisation and interest.
Contents :
Prefae
International Marketing-An Introduction
Economic Environment of International Marketing
Constraints of International Marketing
India and World Trade
Institutional Infrastructure for Export Promotion
Legal Dimensions of International Marketing
Procedure and Documents for Export
International Marketing Mix
Pricing and Distribution Strategy for Export
Joint Ventures and Turnkey Projects
Export Promotion
Export Finance
Index
Details of Book: International Marketing Management Book: International Marketing Management
Author: B.s. Sharma
ISBN: 8126129425
ISBN-13: 9788126129423
, 978-8126129423
Binding: Paperback
Publishing Date: 2006
Publisher: Anmol Publisher
Number of Pages: 464