Introduction To Communication Studies In the second edition of this widely-used introductory text John Fiske draws upon the main authorities in the field, from Shannon and Weaver's "Communication Theory" to Saussure's structural linguistics and Peirce's "Semiotics," He examines the two main schools: seeing communication as the encoding, transmission, and decoding of messages; and viewing communication as the generation of meanings.
In the second edition of this widely-used introductory text John Fiske draws upon the main authorities in the field, from Shannon and Weaver's "Communication Theory" to Saussure's structural linguistics and Peirce's "Semiotics," He examines the two main schools: seeing communication as the encoding, transmission, and decoding of messages; and viewing communication as the generation of meanings.
Details of Introduction To Communication Studies Title: Introduction To Communication Studies
Author: John Fiske, Fiske John
ISBN: 0415046726
ISBN-13: 9780415046725
Binding: Paperback
Publishing Date: 01-jan-90
Publisher: Routledge
Number of Pages: 203
Language: English