The Irresistible Offer(how To Sell Your Product In

The Irresistible Offer instructs readers how to make an offer to their customers in such a way that the job of selling is mostly done in the first glance. It provides practical tools to pre-gauge how effective an offer will be, thus creating more effective marketing right out of the gate. This book simplifies the selling process, breaking it down into the 4 questions that must be answered by your marketing, the 3 elements that make an offer irresistible, the 3 steps of a fool-proof business plan, and a handful of factors and tools that can increase the likelihood of a sale.


Table of contents :
Preface
Acknowledgements
Author Biography
Introduction: (Three Seconds)
· The Magic Window
· The Core Imperative of Business
· The Big Four Questions
· What is the Irresistible Offer?
· What is Not the Irresistible Offer?
· Elements of the Irresistible Offer
· The Great Formula
· Offer Intensifiers
· The Offer Continuum
· The Great Offers in History
· Word of Mouth from Flaming Lips
Appendix A: Selling Yourself in Three Seconds or Less
Appendix B: A Note to Salesmen
Glossary
Index


Market Description :
· Marketing Professionals
· Salespeople

About Author :
Mark Joyner is one of the most well known leading authorities on Internet marketing today. He is considered by most to be the king of so-called “Viral Marketing,” “Referral Marketing,” “Affiliate Marketing,” “Perpetual Marketing,” and many more of the most famous new marketing techniques. The former CEO of Aesop Marketing Corporation, he has pioneered many of the biggest trends on the Internet today. One of his greatest successes was his site SearchHound, which he built from scratch, ran on a zero marketing budget, and then sold for $4,000,000. Mark lives in Miami, FL.