J.U.I.C.E  (English, Paperback, Mohit Jain)

It is a rare delight to be entirely absorbed in a book when a writer is able to connect all the five senses, so the reader can feel they are truly present.Required reading for my marketing students. JUICE encompasses ways and methodologies of studying in right and appropriate directions.By this book the author pushes a bit of himself and pulls a bit of his students to come to a fulcrum from where load and effort would bring remarkable results.The very book I have been looking for most of my life.Mohit wears his knowledge with aplomb and a lot of very good ideas