“jack trout”

The search for any marketing strategy is the search for the obvious. In this book marketing guru Jack Trout clears up the confusion that surrounds the marketing profession. Instead of focusing on segmentation or customer retention or search engine optimzation or data mining, marketers should be se... More

This is the first book that states the obvious: Marketing is a mess. Marketing guru Jack Trout intends to make a lot of people, who made the mess, very uncomfortable: Advertisers are criticized as people who look for the creative and edgy, not the obvious. They will not be happy. Marketing people ... More

The book Positioning: The Battle For Your Mind makes available to business and marketing professionals -  including tens of thousands of Ries and Trout groupies, worldwide - the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that ... More

To triumph over the competition, it is not enough to target customers. Marketers must take aim at their competitors- and be prepared to defend their own turf from would-be attackers at all times. This indispensable guide, Marketing Warfare gives smart fighters the best tactics- defensive, offensive... More

Instrumental in developing the vital approach to marketing known as "positioning," Jack Trout is responsible for some of the freshest ideas to be introduced into marketing and strategic thinking in the last decade. He speaks to hundreds of thousands of business people each year around the world. Thi... More

The Power Of Simplicity shows managers how to cope with complexities by focusing on essentials. People resist simplicity because they fear it. A simple idea makes us feel naked, especially when we are surrounded by peers who rely on complexities to mask their ignorance and hedge their bets. Jack Tro... More

A Top Management Survival Guide The era of the celebrity CEO is over. Savage press coverage, warring boards, and a distrustful public are putting more pressure than ever on CEOs to perform at every level-including tough marketing calls they might not have the background to make. So, if your PC does... More

"Big Brands, Big Trouble is a crisp indictment of marketing executives who ought to be shouldering more responsibility. It is packed with useful insights about how to manage innovation." --Clayton Christensen, Author, The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail "Once ag... More

If You Don't Have the Right Strategy, You're Toast . . And when you really need that perfect strategy there's only one place to turnmarketing strategy guru and bestselling author Jack Trout. For over twenty years, Trout's trailblazing insights have helped business people around the globe capture min... More