“john simmons”

GREAT BRAND STORIES Great Brand Stories is a series that sets out to tell the inspiring stories of some of today’s top brands. Edited by brand expert John Simmons, the books focus on brands that have not only reaped huge profits for their owners, but also established themselves as icons of contemp... More

GREAT BRAND STORIES Great Brand Stories is a series that sets out to tell the inspiring stories of some of today’s top brands. Edited by brand expert John Simmons, the books focus on brands that have not only reaped huge profits for their owners, but also established themselves as icons of contemp... More

GREAT BRAND STORIES Great Brand Stories is a series that sets out to tell the inspiring stories of some of today’s top brands. Edited by brand expert John Simmons, the books focus on brands that have not only reaped huge profits for their owners, but also established themselves as icons of contemp... More

Divided into three parts and written by 17 experts on the subject, Brands and Branding examines the case for brands, outlines best practice in branding and looks at the future for brands. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its... More

The most recent addition to the Fundamentals of Philosophy Series, Political Philosophy is a concise yet thorough and highly engaging introduction to the essential problems of the discipline. Organized topically and presented in a straightforward manner by an eminent political philosopher, A. John S... More

Outlining the major competing theories in the history of political and moral philosophy- from Locke and Hume through Hart, Rawls, and Nozick- John Simmons attempts to understand and solve the ancient problem of political obligation.Outlining the major competing theories in the history of political a... More

John Locke's political theory has been the subject of many detailed treatments by philosophers and political scientists. But "The Lockean Theory of Rights is the first systematic, full-length study of Locke's theory of rights and of its potential for making genuine contributions to contemporary deba... More

Water is usually a gardener's friend, bringing lush plant growth and the sensory delights of fountains, streams, and ponds. But even gardeners can have too much of a good thing, and excess water can be hostile to plant life. Fortunately, John Simmons comes to the rescue with the definitive guide to ... More

By developing creativity in everyday language and words, this writing guide helps businesses and business professionals strengthen their goals and generate fresh ideas. Suggestions for e-mails, reports, letters, memos, and proposals show how company communications can be clearer and arguments more e... More