“jonathan b gressel”

At a time when much of humanity is already but one failed harvest removed from starvation, we cannot afford to ignore any potential danger to food security, especially when that danger poses a threat to rice, the staff of life for so much of the world. Crop Ferality and Volunteerism brings together ... More

Jonathan Bignell presents a wide-ranging analysis of the television phenomenon of the early twenty-first century: reality TV. He explores its cultural and political meanings, explains the genesis of the form and its relationship to contemporary television production, and considers how it connects wi... More

The influence of Aristotle, the prince of philosophers, on the intellectual history of the West is second to none. In this book, Jonathan Barnes examines Aristotle's scientific researches, his discoveries in logic and his metaphysical theories, his work in psychology and in ethics and politics, and ... More

"Weeds are rarely considered a priority despite the fact that all active farmers know that the majority of their variable costs and time are devoted to eradicating them. Even most crop losses due to pests can be traced directly back to weeds, which harbor the pests as secondary hosts. In the Molecul... More

This anthology presents the early sages of Western philosophy and science who paved the way for Plato and Aristotle and their successors. Democritus's atomic theory of matter, Zeno's dazzling "proofs" that motion is impossible, Pythagorean insights into mathematics, Heraclitus's haunting and enigmat... More

Oxford Japanese Grammar and Verbs is designed for users at all levels as a learning tool or as a revision aid. It can be used to support any Japanese language course and is ideal for use with Oxford's Take off in Japanese and other audio language learning packs. The guide features: * Brand-new text... More

"The Television Handbook" is a critical introduction to the practice and theory of television. Jonathan Bignell and Jeremy Orlebar discuss the state of television today, explain how television is made, and how production is organized, and discuss how critical thinking about programmes and genres can... More

Most people don't know it yet, but branding is dead. Sure, we need to know about the stuff we want to buy, but the billions of dollars spent on logos, sponsorships, and jingles have little, if anything, to do with actual consumer behavior. For example: -Dinosaur-headed execs in Microsoft ads didn't ... More

How should we think? What, if anything, keeps us from thinking that way? And how can we improve our thinking and decision making? The primary focus of Jonathan Baron's text is on the second question, but he considers all three in this lively three-part introduction to current research and theory. Pa... More