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Jugaad Innovation (English)

(Hardcover)
Hardcover
Language: English
Length: 275 pages
Publisher: Jossey-Bass Inc Pub
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Jugaad Innovation (English) (Hardcover) Price: Rs. 1,562

A frugal and flexible approach to innovation for the 21st century.

Innovation is a key directive at companies worldwide. But in these tough times, we can't rely on the old formula that has sustained innovation efforts for decades—expensive R&D projects and highly-structured innovation processes. Jugaad Innovation argues the West must look to places like India, Brazil, and China for a new approach to frugal and flexible innovation. The authors show how in these emerging markets, jugaad (a Hindi word meaning an improvised solution born from ingenuity and cleverness) is leading to dramatic growth and how Western companies can adopt jugaad innovation to succeed in our hypercompetitive world.

  • Outlines the six principles of jugaad innovation: Seek opportunity in adversity, do more with less, think and act flexibly, keep it simple, include the margin, and follow your heart
  • Features twenty case studies on large corporations from around the world—Google, Facebook, 3M, Apple, Best Buy, GE, IBM, Nokia, Procter & Gamble, PepsiCo, Tata Group, and more—that are actively practicing jugaad innovation
  • The authors blog regularly at Harvard Business Review; their work has been profiled in BusinessWeek, MIT Sloan Management Review, The Financial Times, The Economist, and more
  • Filled with previously untold and engaging stories of resourceful jugaad innovators and entrepreneurs in emerging markets and the United States

This groundbreaking book shows leaders everywhere why the time is right for jugaad to emerge as a powerful business tool in the West—and how to bring jugaad practices to their organizations.

Table of Contents
Foreword
By Kevin Roberts
CEO Worldwide, Saatchi & Saatchi
1. Jugaad: A Breakthrough Growth Strategy
2. Principle One: Seek Opportunity in Adversity
3. Principle Two: Do More with Less 
4. Principle Three: Think and Act Flexibly
5. Principle Four: Keep It Simple
6. Principle Five: Include the Margin
7  Principle Six: Follow Your Heart 
8. Integrating Jugaad into Your Organization
9. Building Jugaad Nations 201
Notes
Acknowledgments
About the Authors
Index

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Specifications of Jugaad Innovation (English) (Hardcover)

Book Details
Publisher Jossey-Bass Inc Pub
ISBN-10 1118249747
Number of Pages 275 Pages
Publication Year 2012 April
Language English
ISBN-13 9781118249741
Binding Hardcover
Dimensions
Weight 1.25 g
Height 9.48
Width 6.49
Depth 1.25
Contributors
Author Kevin Roberts Simone Ahuja Jaideep Prabhu Navi Radjou
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Reviews of Jugaad Innovation (English) (Hardcover)

Recent top reviews

View all
★★★★★
★★★★★

Ankur Singhal

Apr 8, 2015

OMG! Amazing Book

This book teaches you well enough to know how to succeed by your ideas. Gives you insight on how to approach your ideas into execution. What are the difficulties. how people reached at top doing what they thought of is different and NOT different so that makes me wonder about all the ideas that I ha… (View complete review)
★★★★★
★★★★★

Ansh Sahai

Oct 19, 2014

The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer

Jugaad is a must read for all those trying to find clarity in entrepreneurial concepts

The book first is a very easy read, without any jargons and over the head language making the intent of the book even clearer to grasp. I am a social work profession with a corporate background therefore it was a relief to finally read something in print that put together the basic trait of improvis… (View complete review)
★★★★★
★★★★★

Neeraj Kapoor

Jul 11, 2014

The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer

changed my life - innovation is my passion

Good points: very good examples, case studies from corporate world; examples from history and evolution of successful corporates; talks on the best in last two chapters;
Unemployed youth should look for doing business rather for job.

Bad points: Some content was repeated, some precise …
(View complete review)
★★★★★
★★★★★

Manish Parmar

Apr 26, 2014

The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer

Wonderful Book

I read about this book in some article, and got inclined to get to read it. Wonderful experience I must say, very well compiled and communicated the purpose of title of the book.
★★★★★
★★★★★

Manish Singh

Mar 5, 2014

The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer

Wrongly Portrays Jugaad

I bought this book thinking it would have real stories of jugaad innovation in adverse situations. However it turned out to be a rather preachy business book with hardly any substance (except in first few page). Writers have used the word Jugaad willy nilly, slapping it onto anything that catches th… (View complete review)

Top reviews

View all top reviews(20)

'Top Reviews' lists the most relevant product reviews only. Show ALL instead?

★★★★★
★★★★★

Guru

Aug 1, 2012

First to review
The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer

Must read

Amazing book and i would highly recommend this book. Very well presented and very well researched. Gives clear idea on Jugad(frugal) innovation and some great examples of Jugad innovation. the best part is they havent restricted their studies only to Indian context but also documents Jugad innovations from other developing countries like Brazil,China and others. Over all its a great book if your interesting in knowing more Jugad innovation.
★★★★★
★★★★★

Manish Singh

Mar 5, 2014

The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer

Wrongly Portrays Jugaad

I bought this book thinking it would have real stories of jugaad innovation in adverse situations. However it turned out to be a rather preachy business book with hardly any substance (except in first few page). Writers have used the word Jugaad willy nilly, slapping it onto anything that catches their fancy.
★★★★★
★★★★★

Vinaya Bansal

Dec 16, 2013

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certified buyer

very shallow book!

i bought this book with lot of expectation going by the foreword and the topic itself. To to my utter disappointment, I could not read beyond 40 pages of the book. The book seems to have been written by authors sitting in a Ivory Tower. To me it seems to have missed the meaning and spirit of Jugaad by miles and have brushed routine things done by people and business houses as jugaad!! Tulsi Tanti starting wind business, SBI chairman initiating training programs, 3 M CEOs changing and re-changing the company policies, someone leasing the land for agriculture..... etc in no way are jugaad.
Reco
★★★★★
★★★★★

Kshitij Tiwari

Nov 1, 2012

A book with a difference

This book presents a refreshingly new and cogent case to bring out the innovators in all of us; including students, entrepreneurs, CEOs, underdogs and even people who run countries. Plus, it contains sufficient number of examples to prove that their case is pragmatic. After finishing this book, I felt my understanding for a lot of things had grown tremendously.
★★★★★
★★★★★

Ankur Singhal

Apr 8, 2015

OMG! Amazing Book

This book teaches you well enough to know how to succeed by your ideas. Gives you insight on how to approach your ideas into execution. What are the difficulties. how people reached at top doing what they thought of is different and NOT different so that makes me wonder about all the ideas that I have had from my childhood that I could have pursued and why not people go and achieve. Now I think of this I guess a LOT of people are doing it and we just dont know. I mean there are companies which make a small piece of product which fits into some bigger part and constantly do that and are million
★★★★★
★★★★★

Ansh Sahai

Oct 19, 2014

The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer

Jugaad is a must read for all those trying to find clarity in entrepreneurial concepts

The book first is a very easy read, without any jargons and over the head language making the intent of the book even clearer to grasp. I am a social work profession with a corporate background therefore it was a relief to finally read something in print that put together the basic trait of improvisation and resourcefulness for the success of ventures.

Its definitely recommended for everyone, those wanting to start new ventures, those who have already started it and basically everyone who is up for a good read.
★★★★★
★★★★★

Neeraj Kapoor

Jul 11, 2014

The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer

changed my life - innovation is my passion

Good points: very good examples, case studies from corporate world; examples from history and evolution of successful corporates; talks on the best in last two chapters;
Unemployed youth should look for doing business rather for job.

Bad points: Some content was repeated, some precise way should be used to say one thing.

Overall: I have made many changes in my life; and it brought me to see change the world.
★★★★★
★★★★★

Manish Parmar

Apr 26, 2014

The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer

Wonderful Book

I read about this book in some article, and got inclined to get to read it. Wonderful experience I must say, very well compiled and communicated the purpose of title of the book.
★★★★★
★★★★★

Tom Basnet

Mar 3, 2014

The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer

Wowww I cant believe, awesome book.

If you think you have gut to do some in business and earn more in fame, please go with this book and enjoy the new technique in business as well as would-be entrepreneur people. Must read book.

Thanks,
tom
★★★★★
★★★★★

hmmm hmmm

Mar 2, 2014

The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer

Great deal

Nice book!...
Must Read the book
I got quick delivery from flipkart
Thanks to Flipkart..


JUGAAD INNOVATION Western corporations can no longer just rely on the old formula that sustained innovation and growth for decades: a mix of top-down strategies, expensive R&D projects and rigid, highly structured innovation processes. Jugaad Innovation argues that the West must look to places like India, China, and Africa for a new, bottom-up approach to frugal and flexible innovation.

For speaking engagements, workshops or executive education, please directly contact the coauthors:

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