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Jugaad Innovation: Thinking Frugal, Be Flexible, Generate Breakthrough Growth

Hardcover
Language: English
Length: 288 Pages
Publisher: JOHN WILEY & SONS INC
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Jugaad Innovation: Thinking Frugal, Be Flexible, Generate Breakthrough Growth (Hardcover) Price: Rs.1374

A frugal and flexible approach to innovation for the 21st century.

Innovation is a key directive at companies worldwide. But in these tough times, we can't rely on the old formula that has sustained innovation efforts for decades—expensive R&D projects and highly-structured innovation processes. Jugaad Innovation argues the West must look to places like India, Brazil, and China for a new approach to frugal and flexible innovation. The authors show how in these emerging markets, jugaad (a Hindi word meaning an improvised solution born from ingenuity and cleverness) is leading to dramatic growth and how Western companies can adopt jugaad innovation to succeed in our hypercompetitive world.

  • Outlines the six principles of jugaad innovation: Seek opportunity in adversity, do more with less, think and act flexibly, keep it simple, include the margin, and follow your heart
  • Features twenty case studies on large corporations from around the world—Google, Facebook, 3M, Apple, Best Buy, GE, IBM, Nokia, Procter & Gamble, PepsiCo, Tata Group, and more—that are actively practicing jugaad innovation
  • The authors blog regularly at Harvard Business Review; their work has been profiled in BusinessWeek, MIT Sloan Management Review, The Financial Times, The Economist, and more
  • Filled with previously untold and engaging stories of resourceful jugaad innovators and entrepreneurs in emerging markets and the United States

This groundbreaking book shows leaders everywhere why the time is right for jugaad to emerge as a powerful business tool in the West—and how to bring jugaad practices to their organizations.

Table of Contents
Foreword
By Kevin Roberts
CEO Worldwide, Saatchi & Saatchi
1. Jugaad: A Breakthrough Growth Strategy
2. Principle One: Seek Opportunity in Adversity
3. Principle Two: Do More with Less 
4. Principle Three: Think and Act Flexibly
5. Principle Four: Keep It Simple
6. Principle Five: Include the Margin
7  Principle Six: Follow Your Heart 
8. Integrating Jugaad into Your Organization
9. Building Jugaad Nations 201
Notes
Acknowledgments
About the Authors
Index

Specifications of Jugaad Innovation: Thinking Frugal, Be Flexible, Generate Breakthrough Growth (Hardcover)

Contributors
Author Jaideep Prabhu, Simone Ahuja, Navi Radjou
Book Details
Publisher JOHN WILEY & SONS INC
Publication Year 2012
ISBN-13 9781118249741
ISBN-10 1118249747
Language English
Binding Hardcover
Number of Pages 288 Pages
Dimensions
Width 6.00 inch
Height 1.02 inch
Weight 478 g
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    Book: Jugaad Innovation: Thinking Frugal, Be Flexible, Generate Breakthrough Growth by Jaideep Prabhu, Simone Ahuja, Navi Radjou
    ISBN Number: 1118249747, 9781118249741, 978-1118249741

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